Roof coatings maximize the durability of your roofing system

Roof coatings are something to consider when installing a new roof—or maintaining the existing one—and work well with spray polyurethane foam-based (SPF) systems, metal roofing, single-ply rubber roofing or modified bitumen roofing systems. They can be used for weatherproofing, sun reflectance, UV ray protection and just maximizing the working life of your roof altogether.

Choosing the right roof coating for your roof, however, can be difficult with hundreds of options available on the market. This is why working with a qualified roofing contractor is so important—they will be knowledgeable about your options, guiding you through the roof coating process from product selection to installation to developing a preventative maintenance plan.


Before application of the white roof coating or other cool metal roof coating, your roofing contractor will clean the surface of your flat roof completely so that the coating will adhere properly to the substrate. There are also environmental considerations when it comes to applying roof coatings—it can’t be too hot, cold or humid at the time of application in order for the roof coating to be able to work properly.

With proper installation and maintenance, though, your roof coating will provide your facility with several benefits:

  • Provides energy savings
    Building green is all the buzz these days in construction circles. And, if you want your building to be sustainable, then you should know The U.S. Green Building Council (USGBC) has rolled out new guidelines for the construction and maintenance of buildings, called Leadership in Energy and Environmental Design (LEED) v4, which is more focused on the use of sustainable building materials than previous iterations of the certification.

Using materials with sustainable benefits such as white roof coatings can aid in achieving LEED v4 certification. They reflect the sun’s heat and rays, keeping the interior of your building cooler. This promotes energy efficiency, which can earn you credits toward your LEED v4 certification, and also saves you money in utility bills for your facility.
  • Lengthens lifetime of your roofing system

    Roof coatings have inherent elastic qualities, giving them the tensile strength needed to protect your roof from the elements—rain, hail, snow, wind. Adding a roof coating to your roofing membrane extends its working lifetime by preventing cracks and penetration.

To apply a coating to your roof—or to install a new roofing membrane—call the commercial flat roof experts at Wildwood Roofing & Construction. We’ve been installing and repairing every type of roofing system for years now, so we have the experience to guide you toward the right protective solution for your facility. And we hold ourselves to a higher standard—there isn’t a roofing project we’re not proud of. Maybe that’s why our past clients have such good things to say about us.

Schedule a consultation with us today, and let’s talk about the value a quality roof can add to your building.

Drop us a line to tell us your project goals. We’ll tell you how we can exceed them.